This advertisement features a new way to look at death. This ad comes out of Japan where due to tsunamis and earthquakes, it is commonplace to deal with loss on a national level. Nishinihon Tenrei is a  funeral director who contacted Tokyo based ad agency I&S BBDO to create this advertisement that goes against the norm. I think these are a beautiful way to focus on the tragedy but in a not-so-morbid fashion.